As you may recall, I mentioned in last month’s article that there are several marketing strategies to fundamentally build a business. The strategies are simple but not always easy, however, if they are coupled with vision, vigor and a little tenacity, both business and life can be enjoyed with ease and results produced with velocity.Remember as these strategies unfold in your reading each month, I never said it would be easy, however I am saying, it “can” be done with ease AND velocity with the right energy going in the right direction.And you must keep in mind that you will have to address what I called the “human condition.”The thing that will come between you and success is the “human condition”, your barriers, road blocks, and what you think you already know.Vision must be first? You’ve heard me say time and time again that vision is the foundation and basis from which you will operate. I say it again. It is the foundation for your every move, your every action. The vision you create is also uniquely yours, therefore bringing a competitive edge to the market place. Communicating your vision and tying your product and service together effectively are vitally important.Another critical part of effective marketing is “building authentic and nurturing relationships”.Now that you have identified your vision, you have a foundation from which to act.When building “authentic and nurturing, relationships for your life and business, it is then, and only then that you are able to bring focused attention to “who” you want to build relationships with.When you begin to build relationships from vision, they are true, they are authentic and there are pure. The relationship is being built on truth and authenticity, and you are purposefully creating relationships that foster and empower the vision.Vision is from a pure place, thus is the relationship.Well, Lisa how does it relate to business, you might ask?Often times sales and business transactions are done with an element of manipulation, coercion, force or maybe even intimidation. The buyer walks away wondering what just happened or why they purchased this or that. You as the seller may even feel some uneasiness about the sale depending on the motive for selling the product or service.Most of us want to feel good about ourselves and our choices. The same applies when we purchase a product or service. I also believe that on a very fundamental level most of us genuinely want to support the needs of others. And it’s all the sweeter if we get something for ourselves.So creating an opportunity for others to intentionally choose you, your product or service, because they “want” what you have makes it a win/win for everyone and serves all involved. Don’t you feel your best when you’re able to contribute or make a difference in someone’s life?Okay, so once you’ve begun building authentic relationships through your vision and you’re clear of your ideal client (from previous articles), now your task is to ask for what you want.